A New Leaf?

In this PETA advertisement, Pamela Anderson is striking a risque pose to make people want to "turn over a new leaf" as vegetarians. This advertisements obviously employs the use of ethos, for it is using a famous actress/model to sell a vegetarian way of life. The hope of PETA is that their audience admires Pamela Anderson and views her as a role model. Most women will think to themselves: "If Pamela Anderson can look this good as a vegetarian, maybe I can too!" In this way, PETA is strategically using a cause/effect ploy to evoke in its audience a certain reason to want to change. Sadly, what this advertisement does not tell you, is that Pamela's look has been achieved through repeated cosmetic surgeries, hours at the gym, and the use of make-up artists.